Question 1

How is dental marketing priced?

Accepted Answer

Investment depends on your goals, your local competition, and the mix of services you need. We scope every engagement individually after a strategy call, so you only pay for the channels that fit your practice. Email toby@stanceagency.com.au to book a strategy session and we will put together a tailored proposal.

Question 2

How long does it take to see results from dental marketing?

Accepted Answer

Timeframes depend on the channels used. Google Ads can generate new patient inquiries within days of launching. SEO typically takes three to six months to gain meaningful traction, though early improvements can appear sooner. Social media builds brand awareness steadily over time. We set realistic expectations from day one and provide monthly reporting so you can track progress clearly.

Question 3

What's included in a dental marketing package?

Accepted Answer

Our dental marketing packages are fully customizable. Common inclusions are search engine optimization, Google Ads management, social media content creation, website design and development, video content, review management, and monthly performance reporting. Every package is built around your practice's unique goals and budget.

Question 4

How do you measure the success of dental marketing campaigns?

Accepted Answer

We track key performance indicators including new patient inquiries, website traffic, Google search rankings, cost per lead, and conversion rates. You'll receive a clear monthly report with insights and recommendations so you always understand how your investment is performing.

Question 5

Should my dental practice invest in SEO or Google Ads?

Accepted Answer

Both channels serve different purposes. Google Ads delivers immediate visibility and new patient leads while SEO builds long-term organic authority that compounds over time. Most practices benefit from a combined approach, with Ads for short-term results and SEO for sustainable growth. We'll recommend the right mix based on your budget, competition, and goals.

Question 6

Do you manage social media for dental practices?

Accepted Answer

Yes. We create and manage social media content for dental practices across platforms like Instagram, Facebook, and TikTok. Our content strategy focuses on building trust with potential patients through educational posts, behind-the-scenes content, and team introductions. Where your provincial regulator permits them, we can also use patient testimonials and before-and-after imagery, always within the rules that apply in your province.

Question 7

Can you build or redesign our dental practice website?

Accepted Answer

Absolutely. We design and develop modern, mobile-first dental websites that are optimized for conversions and search engines. Every site we build is fast, accessible, and designed to turn visitors into booked appointments, with content written to respect your province's advertising rules.

Question 8

How can we attract more patients to our dental practice?

Accepted Answer

Attracting more patients requires a multi-channel approach. This typically includes a well-optimized website, strong Google search presence through SEO and Ads, active social media profiles, positive online reviews, and professional branding. We work with you to identify the highest-impact opportunities and build a strategy that consistently fills your appointment book.

Question 9

How important are online reviews for dentists?

Accepted Answer

Online reviews are one of the most influential factors in a patient's decision to choose a dental practice. Positive Google reviews improve your local search rankings and build trust before a patient ever contacts you. Where your provincial regulator permits review generation, we implement systems that prompt happy patients to leave feedback, and we help your team respond professionally. In stricter provinces we adapt the approach to what your regulator allows.

Question 10

Do you offer video content for dental practices?

Accepted Answer

Yes. We plan and produce video content for dental practices using local crews in Canadian cities, with strategy, scripting, and post-production handled remotely by our team. This includes practice introduction videos, treatment explainers, and social media content. High-quality video significantly improves engagement and patient trust across all marketing channels.

Question 11

Can you help with dental practice branding?

Accepted Answer

We offer full branding services for dental practices including logo design, colour palettes, typography, brand guidelines, and digital assets. A cohesive brand builds patient trust, differentiates your practice from competitors, and creates a consistent experience across every touchpoint, from your website to your waiting room.

Question 12

Is dental marketing compliant with advertising regulations in Canada?

Accepted Answer

Dental advertising in Canada is regulated provincially, and we build compliance into our process. We work to the advertising rules of your province's regulator, including the College of Dental Surgeons of Alberta (CDSA), which is comparatively permissive and permits testimonials, the Royal College of Dental Surgeons of Ontario (RCDSO), which is strict and prohibits testimonials, the Ordre des dentistes du Quebec (ODQ), and the British Columbia College of Oral Health Professionals (BCCOHP), which are also strict. Every other province has its own dental regulator with its own advertising rules, and we check against the standards that apply to your practice.

Question 13

How do you report on return on investment?

Accepted Answer

We focus on tracking real business outcomes, not just vanity metrics. Our reporting ties your marketing activity to new patient inquiries, booked appointments, and cost per lead, so you can see clearly what your investment is producing. Results vary by market and channel, and we never promise specific outcomes, but you will always have transparent data to judge performance.

Question 14

Do you have case studies from other dental practices?

Accepted Answer

Yes. Stance Agency built its dental specialism working with practices across Australia, and we bring that same playbook to Canadian practices. We are happy to share relevant case studies and results during your strategy call so you can see the kind of work we deliver.

Question 15

How do I get started with dental marketing?

Accepted Answer

Getting started is easy. Book a strategy call with our team and we'll discuss your practice goals, current marketing, budget, and the opportunities available to you. From there, we'll put together a tailored proposal with clear deliverables and timelines. No obligation and no pressure.

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